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1. Organisational Details

Name and Parent Name of Company (if applicable)

Company Address

Point of contact for the campaign: Name, Number, Email and Job Title

Company website URL

2. Campaign Information

Who is the advertiser?

What is the product(s)?

What is the price of the product(s)? (if applicable)

What is the campaign objective? (eg. lead/sale/ customer information)

Please describe your customer journey that ultimately generates a lead/purchase

How is a lead defined?

What is the average revenue generated per sale/lead for each product listed above?

What is the proposed payment for each lead generated?

3. Campaign Media Insights

What is the Target Audience?

Do you have any geographical specifications?

Do you have print creative already in market? (This could be ROP, a loose insert or leaflet?)

Are there any specific time considerations that we need to be aware of for the campaign?

Are there any timings/seasonal or volume considerations we need to be aware of in relation to the client or product?

Do you have any experience in previous Cost Per Response campaigns for this client?

If so, please can you provide some insight into previous Cost Per Response partnerships – i.e How successful or unsuccessful they were and why?

4. Marketing Insight

What other media channels are you using for this campaign?

Do you have any historical media insights relating to these? (E.g. TV was unsuccessful, Radio is successful)

What other media channels are you using for this specific campaign?

From the above, what is the average % of leads presented to you from each channel?

5. Data and Analytics *

What CRM system do you currently use?

Please outline the details of your reporting system and the level of access we will have.

What web analytics system do you use? (E.g. Google Analytics)

How granular is the data within your Web Analytics? **

6. Additional Information

If you would like to provide any additional documentation or information - please add here.

* We require access to your CRM systems to verify response. This verification process does not require us to access or be supplied with any personal information. Therefore you confirm and give your assurance that:

you have adequate technical, security and protection measures in place to prevent any non-compliance with the EU General Data Protection Regulations (GDPR), prevent any inadvertent supply to us by you of any personal information, and prevent any access by us to any personal information; and
in the event that you inadvertently supply or give us access to personal information you are responsible for all costs relating to any claims liabilities fees and expenses made in relation to such supply or access which may be in breach of GDPR or any other law or regulation

** We require access to your CRM System to assist in the attribution analysis.
We require access to your web analytics – if access cant be guaranteed we will unable to proceed with this campaign.

CPA APPLICATION FORM

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